Rebranded.

When in the actual fuck did we feel the need to rebrand, EVERYTHING.

People.

Places.

Food.

I remember a time when this thing called a "Cutie" was actually better known as a motherfucking CLEMENTINE.

I also remember a time where my grapes didn't taste like cotton candy.

Stop.

Just stop people.

You know why?

I am concerned.

Deeply concerned.

About Shakespeare.

It's all about SHAKESPEARE!

He clearly made that claim about a rose and a name, and well, turns out old Billy is a LIAR.

You can give anything to an ad agency and they will rebrand you in a heartbeat.

My only message, or I suppose suggestion, is that no matter your name, you be true to you.

But also, please stop changing the name of shit.

I was in Costco today, and now they are re-marketing purple grapes as sweet dreams, or wet dreams, or something or other.

Anyways, apparently rebranding is now the thing.

And as always, turns out, ad execs are awesome at exploiting things that need to be sold.

Sad thing/Happy thing?

The ones who loved it/you/product with the old name, will still love you.

So remember, If you are good at who and what you are, you will ever need to be rebranded.

The ones that are interested in you/ that product now?

Well, I will let you ruminate about that on your own.

With no new labels.

No new branding.

No new names.

Xoxo,

C.